For CES 2016, we created a concept for a responsive animated website featuring DJI products with random interpretations using SVG + Canvas + JavaScript.

The challenge for this project was to design almost without a GUI but with a concept and web technologies, all the images are produced randomly by code.

The initial idea was to make every dot a tweet with #IAMDJI twitter hashtag and engage the followers to be part of this website while sharing their ideas about DJI.

Visit: DJI at CES 2016  website

Touchpoints:

  • Concept
  • Creative Direction
  • Art Direction
  • User Interface

Year

2016

Country

China

Client

DJI