Branding for a French old furniture dealer and antiquarian store in Shenzhen, China.
PICTOGRAM: Two “L” capital letters monogram enhanced by ornamental hand drawn strokes.
WORDING: Serif typography for the English text and handwritten for the Chinese, giving the whole a classic and antique feel.
LOGO: The union of both pictogram and wording parts creates a well-balanced horizontal block that denotes stability and durability.
COLOR PALETTE: A combination of french blue and silver grey to show seriousness, calm and sophistication. As a complementary color we decide to use red for both, France and China.