Branding for a French old furniture dealer and antiquarian store in Shenzhen, China.
PICTOGRAM: Two ā€œLā€ capital letters monogram enhanced by ornamental hand drawn strokes.
WORDING: Serif typography for the English text and handwritten for the Chinese, giving the whole a classic and antique feel.
LOGO: The union of both pictogram and wording parts creates a well-balanced horizontal block that denotes stability and durability.
COLOR PALETTE: A combination of french blue and silver grey to show seriousness, calm and sophistication. As a complementary color we decide to use red for both, France and China.


  • Art Direction
  • Branding
  • Logo
  • Stationary
  • Copywriting
  • Signage
  • Posters




France, China


Damien Francois