Pitch for APP launch campaign.
The APP
“The Economist Business Review” is an application that serves a curated digest of contents by Chinese experts for Chinese people. The articles are specially selected from previous publications but contextualized for nowadays China.
The Concept
Create a campaign focusing on old elements specially linked to Chinese culture with the addition of an update badge accompanied by the hashtag “升华你的人生” which means update your life.

Touchpoints:

  • Creative and Art Direction
  • Billboard and Poster Design
  • Web Design
  • WeChat APP
  • Event Design

Year

2014

Country

China

Client

G2S Creative Workshop